// About Us //

Technology With a Human Touch.

Apex Event Services uses the power of technology, human touch, solidarity and efficiency to power your events with software and hardware. Our core business is event registration and race flow — and we've branched out to short and long-term hardware rental for events and organisations.

Event floor / registration counters photo
Team at work photo
Race / sports event photo
2010Founded in Malaysia
500+Laptops & Desktops in Stock
GlobalSoftware · Regional Tech Rental
// Our Story //

From One Idea to Every Finish Line.

Originating in Malaysia, Apex Event Services grew out of a German engineer's desire to design better solutions for event organisers and third-party event planners.

Apex Event Services now operates regionally for its tech rental and globally for its software solutions. We work with corporate and sporting events, athletes and partners all over the world — developing and producing the most cost-effective, efficient software solutions to support you and enhance the event experience.

Our passion for sports and technology has always been the driving force of our quest for excellence, precision and efficiency. Our solutions suit the needs of professional timers, event organisers, track and club owners and federations, as well as individual racers and athletes — from professional to amateur level, from small to high-density events.

// In Action //

See Us at Work.

Registration desks, check-in counters, race flow and the hardware behind them — a look at how our team and our technology run an event day from setup to the finish line.

  • On-site registration & check-in
  • Race flow and live timing
  • Rental hardware, delivered and manned
Our Software
// We Are Apex //

One Team. Three Strengths.

/ 01

MICE Events

The backbone of well-known conferences — our software solutions work perfectly for MICE events. By taking over the monotonous tasks, we free you to boost your planning expertise: on-site registration, advanced check-in technologies, and flexible reporting that brings your big ideas to life.

/ 02

Sports Events

We specialise in both single and multi-sport events, supporting athletes and racers in creating their ultimate sports experience. Every year we capture the performance of thousands of people and turn that data into insights, progress and fun.

/ 03

All-in-One Platform

We facilitate integrations, fully personalised check-in and efficient workflow management. Built on trust and mutual understanding between clients and event professionals, our event success platform gives you the freedom to create impactful experiences that generate real business results.

Build stunning on-brand event websites, manage registrations with ease, and monitor your event KPIs — all in one view.

Our Software
// Milestones //

Growing Since 2010.

2010
Incorporated

Incorporated Apex Event Services Malaysia — our initial stock amounted to 50 laptops (T61 Core Duo) and 50 barcode scanners.

First Software

Developed our first Event Management Software for the World Islamic Economic Forum 2010 in Kuala Lumpur.

First Major Race

Standard Chartered Singapore Marathon — 80 Race Pack Collection counters for 52,000 participants.

2015
Regional Reach

50 events across Malaysia, Singapore, Thailand, Indonesia and China.

2019
Two New Branches

Incorporated two dedicated branches — Apex Event Systems and Apex Rental Solutions — to better serve our clients.

2021
Apex Asia Group

Consolidated our products and services under Apex Asia Group, with over 500 laptops and desktops and our own registration portal, RunTiXX.

// Our Offices //

Two Hubs. One Region.

Kit, crew and support ship from both bases — so gear reaches your venue fast, wherever in the region your event lands.

Headquarters

Apex Malaysia

Kuala Lumpur · Software, rental & regional logistics
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Regional Office

Apex Singapore

Singapore · Event delivery, on-site crew & support
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// Let's Talk //

Sixteen Years In.
Just Getting Started.

Whether it's an event of 500 or 52,000 participants, hardware for a week or a year — talk to us and we'll build the right setup for you.